MMANEWSLEAK Exclusive:
Does Authentic Brands Group think that they are playing Monopoly? The New York based company is picking up MMA T-shirt companies like it’s making their first turn around the board. Authentic Brands Group picked up Sinister today and added them to their stable of brands that includes Tapout, Silver Star, Iron Star, and Hitman Fight Gear.
“This acquisition completes our mixed martial arts stable of brands that will now reach all tiers of distribution,” said Jamie Salter, chief executive of Authentic Brands Group. “Not only is Sinister’s distribution at Kmart and Sears highly appealing but they have a world-class partnership with Hybrid, one of the best-in-class apparel licensees in the business.”
The Sinister brand is known for it’s early relationship with UFC fighters Chuck Liddell and Rampage Jackson and has grown alongside the sport. Sinister has been working with the sport since 1998 and became an official partner in with the UFC in 2008.
Ed Soares, previous owner of Sinister, said “We’ve developed this brand with legendary MMA athletes over the last decade; We couldn’t be more pleased to put Sinister into the hands of Authentic Brands Group. We are confident they will grow Sinister while remaining loyal to the brand’s roots and consumers.”
Authentic Brands Group already helped expand Sinister’s global martketplace getting a major licensing deal in Canada with CMT Sourcing Group Limited and will introduce the brand to additional foreign market.
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